![]() Thank you to the three awesome talents back then who created it: Peter Thierolf, Jan Jöckel and Anthony Christoolakis. Link to the team who created it (now under a different name): they even went public, betrayed the tax authorities and their CEO's went to jail. Advertisers loved that kind of games and it caused an entire business to spawn which highlighted in the company Phenomedia and their "Moorhuhn" game. Of course collecting the cereals enhanced your life which caused a positive relationship between the player and the product. Levels where custom designed around those talents. Each character had specific talents: Tony the Tiger was strong, the Frog could swim and dive, the Toucan could fly and the monkey could climb. You played four different characters which were based on the products of Kelloggs and you could switch between them. The game was a jump & run with lots of hidden areas. Considering how cheap development was back in that time the contact price per customer was much better than any TV commercial - and the user engaged with your product at his free will and much longer! ![]() The reach was immense - we could calculate a reach of more than 3 million with the Kelloggs game. ![]() When finished the company also distributed the game for free, mostly as cover disks or on trade shows. They basically did create games on all popular formats paid by the ad agency. I was Rausers development director back then and single handily produced all his games through remote management using BBS (remember the internet wasn't invented yet). The business model was adapted by Rauser Advertainment, a follow up company from COMAD. This game was created for promotional use (Advertising) back around 1993 (I forgot the exact date) on Amiga and PC. ![]() The following two questions were asked, for which people scored out of 10 - where 1 was the lowest and 10 was the highest.Īverage Overall Evaluation (overall session rating): 9.8Īverage Speaker Evaluation (speaker relevance for topic): 9.8įor your reference, global averages were 8.246 and 8.617 respectively. I also did a talk about the monetization of World of Tanks, this is the evaluation: Would you recommend this Master Class to others? My evaluation this year was the highest I ever got, so my new format doing it seemed to have worked:ĭid the Master Class meet your expectations?Īre the lessons you learned applicable to your daily job function? I do a Masterclass about f2p nearly every year in Paris at Games Connection. ![]()
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